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/ About

A sacred space of business + wellness support for female leaders and entrepreneurs

Be Well Beautiful Woman is a sacred space where women can receive wellness and business support. The organization provides business planning, executive coaching, training, and retreats designed exclusively with women in mind. The Be Well Beautiful Woman events are created to get you in touch with people who can support you, that are willing to mentor you, and who are willing to help to give you a leg up in business; all while providing you with resources to focus on self care.

Founder, Demarra West, wants to help women know they have a place in wellness and that the practice is a birthright. “It’s the foundation by which we build on so that we can live vital lives across our lifespan,” she has shared. West believes wellness is the key to being a better businesswoman, partner, and mother. When you do the “deep internal work that wellness requires” you become a better human. “I think many of us die never uncovering all we were created to be, and so I want to help to create a pathway for us to be everything that we were created to be,” West shared.


/ Founder

Demarra West

Demarra West is a licensed therapist, Reiki master, registered yoga teacher, professional certified coach, and founder of Be Well Beautiful Woman. Demarra began her journey as an entrepreneur nearly fifteen years ago as principal of ​Change Agent Consulting which provides executive coaching, strategic planning, leadership development, DEIB services, and more.

After studying in the clinical field for years in order to become fully licensed as a therapist, and then moving on to become certified as a professional coach through the International Coaching Federation, she realized that she too, needed to take a look at her own complex trauma which opened the door for the beginning of deep transformation and liberation. As someone who has a seven out of ten on the Adverse Childhood Experiences Scale – surviving sexual assualt, poverty, and exposure to violence as an adolescent – she knows first hand the power that somatic healing practices have on our ability to heal ourselves. And the deeper Demarra went on this journey, she discovered more of who she was always meant to be, and astronomically brought more joy, peace, and abundance into her life – which are created on the inside and permeate out.

She created Be Well Beautiful Woman to ensure that women from all walks of life can be free of whatever is blocking them from living a life they truly desire by intentionally investing in their wellness proactively. “Wellness first, business second” is our motto because everything starts and ends with our ability to center our well-being. This is the real secret to tapping into unlimited joy, wealth, and peace – our shear birthright.

One of the ways we reach women from all walks of life is providing super accessible ways to self heal, and removing cost barriers to receive our services by partnering with amazing entities such as The Synergy Health Center & Stryker Johnston Foundation which help us provide up to full needs-based scholarships for Kalamazoo County women.

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